Brand It!
Branding differentiates you from your competitors and increases customer recognition. A good trade show display should communicate your brand identity and tie in with your other marketing materials, including brochures, catalogs and website.
Lose the Yadda Yadda
A concise, well-written tag line will say more than a long list of bullet points (especially if the visitor doesn’t bother to read the bullets). Resist the temptation to pack as much info as you can into the display. Think of it as a billboard, not an ad.
3-Second Rule
Trade show attendees are on visual stimulus overload. There are so many shiny objects competing for their attention, you’ve got to grab them in the first three seconds they lay eyes on your booth or they move on — most likely to your competitor’s booth.
The 4 Cs
Like a diamond, your booth will be more valuable if it has certain key traits. Follow these 4 Cs for a high visibility design: Color, Contrast, Composition, Clarity. Attention-grabbing colors, high contrast, hierarchal composition, and a clear message will draw visitors to your booth and customers to your company.
Get Help
Hey, I own a calculator but that doesn’t make me an accountant. You can spot the do-it-yourself booths at every show and so can your customers. You’ve got a lot riding on your trade show display — namely, your brand identity (see #1). If you want a professional design, hire a pro.